In Empiraa we use a few different terms to explain the different levels of goals.

Goals are the top of the chain and refer to the company goals for the next 3-5 years.

Objectives are the more smaller, more achievable things that need to be achieved in order for your business to reach its goals. Examples of objectives could be:

Aligned Objectives (formerly actions) are even smaller goals, or more accurately tasks, to tick off that contribute to reaching your objective.

For example: If your objective is "Develop a new marketing strategy for the new year", some aligned objectives to help you achieve this could be:

So to achieve our objective we have to first tick off the four tasks outlined.

Watch the video below that shows you exactly how to build an objective in real time or follow the step by step process below.

There are a few simple fields you need to fill out and select in order to craft an objective in Empiraa. We have built flexibility into our objective designer metrics to fit in with a lot of businesses' different preferences.

Your objective is ultimately contributing to one of your company pillars so here you will select which one.

Keep your title concise and easy to understand because this will be visible on your myHub dashboard. Your description can be more detailed.

Who is going to be responsible for this objective? Executive status people will be able to assign anyone in the business to an objective. Employee status people will only be able to assign those in their direct team. If you tick only visible to assigned user, they will be able to see it in their user dashboard but it will be exempt from the company-wide plan.

You can choose your objective to be either a KPI (key performance indicator) or OKR (objective key result). Most businesses tend to use one format or the other so you may have your own preference. Ultimately they

KPIs are quantitative success metrics so they often represent specific number based goals. KPIs focus solely on tracking your progress and performance. We often think of them as the traffic lights to tell you, you're still on the right track.

OKRs require you to identify both your target and the metrics that will help you stay on track. OKRs represent aggressive goals and define the measurable steps you’ll take toward achieving those goals.

Rocks are part of the EOS framework and are defined as one of the three to seven most important things you must get done in the next 90 days.

If you choose financial or metric as your type, you will be prompted to enter your exact target number here.

Starting/Finishing Value

Alongside your target (finishing value) for your objective we have added starting value. Starting value can be used on objectives when you don't want to start from a default 0. This is quite good for financial metrics or for objectives building on previous periods.

Is your goal to be on or above the target or on or below? You might choose to have your revenue be on or above while your customer churn rate would want to be on or below. if you choose a skill or task based objective, these fields won't be visible.

When does the objective start and end? You will be restricted to keep the objective within the length your aligned pillar is active for.

Think about how influential your objective is to your business success. Things directly related to revenue would typically be marked high while you might have an objective for implementing more policies and procedures that aren't as critical and could be rated low-medium.

This is how often you will be prompted to update your progress.

What day of the week or date in the month should you be reminded.

We are going to create an example so you can see exactly what building out an objective looks like. As a part of iDonut's mission to become the number 1 donut company in Australia we want to expand our product offering and build out some new flavours. To make an objective around that we will do the following:

Assign the objective to a company pillar

Give it a title, description and assign it to the right team member

Because our target is 10, this will be a metric-based KPI. We would like to get 10 or more flavours made and this objective will run for a year. We want Ashley to check in monthly with how he is tracking, so we will remind him on the 1st of each month.

When you press save you will be taken to the draft page. From here you can either create more actions that break this goal down to even smaller tasks to achieve or you can just publish.

In this example, we will publish, but we recommend businesses build another level of aligned objectives to make it easier to reach your goals.