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Who is Empiraa?

Learn a bit about what Empiraa is and the thinking behind the platform

Updated over a month ago

Hello 👋 and welcome to the Empiraa Help Desk. If you have clicked into this article it's clear you want to know a little bit more about who we are and what we do.

Empiraa helps businesses turn big plans into clear, actionable steps with real-time tracking and seamless tool integration. By simplifying strategy execution, Empiraa saves time, reduces complexity, and drives results—empowering teams and leaders to achieve their goals faster.

Empiraa is the brainchild of our Founder & CEO Ash Brown who struggled for years trying to find a solution that could turn long-term goals into actionable items. The industry lacked a platform catering to the everyday SMBs (small to medium-sized businesses) that was simple to use and had powerful effects in improving business accountability and performance.

The platform was launched in June 2022 and has quickly gained momentum, offering an indispensable tool for businesses worldwide.

Why is strategy execution important?

Empiraa is essential now because businesses are facing increasing pressure to adapt quickly, execute effectively, and deliver results in a fast-changing world. Traditional planning methods like spreadsheets, documents, or disconnected tools often leave strategies stalled and teams misaligned. Empiraa steps in to simplify the chaos, ensuring businesses can act with clarity and precision.

With challenges like economic uncertainty, remote work, and resource constraints, leaders need a solution that drives outcomes without adding complexity. Empiraa empowers businesses to focus on what matters—aligning their teams, tracking progress, and achieving goals faster. It’s the tool businesses need to stay competitive and thrive.

Key features and benefits 😎

What are the key features and benefits of Empiraa?

Stay aligned to your strategy

Achieve your business goals with a platform focused not only on planning, but most importantly: execution.

Empiraa is simple to use and understand, and neatly helps you break down those big multi-year goals into small, achievable objectives. Keep the whole team aligned, on-track and accountable.

A centralized plan

Eliminate inefficiencies by keeping your strategy in a centralized place that all your employees, clients and stakeholders can access. Say goodbye to static spreadsheets and docs with outdated versions and pull them into your central plan in Empiraa.

Identify blind spots

Monitor exactly how your employees and clients are tracking against their objectives with real-time insights and data to identify blind spots and keep people on track and accountable.

Real-Time Progress Tracking

Take your static plans on spreadsheets and docs and easily build it in Empiraa. Utilize our simple to use integrations to automate data to have a living and breathing plan that works at your pace.

Adapt quickly

Stay ahead of the curve and pivot your strategy quickly without loosing momentum. Because Empiraa works in a live environment you can apprehend risks early and adapt your plans.

Enhanced Collaboration

The platform fosters teamwork and communication, centralizing objective-focused discussions, thus improving company culture and employee engagement.

Increase your revenue

Whitelabel and resell Empiraa as your own platform—ideal for Consultants and Franchises. Set your own resell price and create new revenue streams for your business while keeping your customers aligned with their strategies. Plus get 25% affiliate commission when you recommend Empiraa to your network!

Detailed reporting for full transparency

Our new myReports feature gives you full oversight over peoples progress from an individual, team and organization view. Whether you're using Empiraa to manage your employees, clients or franchisees you can see very quickly the areas and people that need your attention and how you're tracking towards your goals.

Visit our website to learn more: www.empiraa.com

Interested in signing up?

If you're not yet using Empiraa, you can get started with a 14 day free trial!

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