Social media is a powerful tool for Empiraa Sales Ambassadors to grow their network, educate potential clients, and convert interest into action. This guide outlines the best ways to use Empiraa-branded social assets and content strategies to attract new buyers and increase your influence.
Empiraa Assets
Core Principles for Social Selling
Be Authentic
Share real experiences, results, and client outcomes. Use your voice and tone to make posts feel natural.
Be Consistent
Post regularly — aim for 2–3 times per week across LinkedIn, Instagram, and Facebook.
Focus on the Buyer’s Problem
Don’t sell Empiraa. Sell the solution to strategy chaos, wasted time, and lost revenue.
Use Clear CTAs
Always include a simple action step — e.g., “Book a call,” “DM me to learn more,” or “Check out the platform.”
Types of Social Assets to Use
Empiraa provides a variety of ready-to-use and customizable social assets. Here’s how to use them:
Static Images
Use on LinkedIn and Instagram to highlight value props, customer wins, or tier benefits.
Testimonial Graphics
Ideal for trust-building posts. Pair with a short story or outcome.
Video Snippets
Great for stories, reels, or engagement posts. Keep under 60 seconds.
Promotional Offers
Share limited-time offers (like the 14-day free trial or onboarding bonus) with urgency.
Carousel Posts
Share “How it Works” visuals or framework examples (OKRs, EOS, etc.) to drive education.
Best Practices by Platform
Target B2B buyers and consultants
Use a mix of value posts, case studies, and personal insights
Always reply to comments and DMs quickly
Focus on visuals and quick wins
Use reels to explain benefits of using Empiraa in 15–30 seconds
Use hashtags like #SmallBizStrategy, #ScaleWithEmpiraa
Great for group conversations and targeted local promotion
Post inside local business groups or industry-specific pages
Share user-friendly wins and educational videos
CTA Examples That Work
“DM me if you want a better way to get your team executing the plan.”
“Want to see how I use Empiraa with clients? Let’s jump on a call.”
“Free trial, free onboarding, and less admin. Hit me up if you want in.”
Building Trust Over Time
Document your own journey with Empiraa and share milestones.
Celebrate client progress and outcomes — even small wins matter.
Offer insights, not just pitches — become a valuable voice in your niche.
Need Help?
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