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Using Social Assets to Attract Buyers: Best Practices for Empiraa Sales Ambassadors

Updated over a month ago

Social media is a powerful tool for Empiraa Sales Ambassadors to grow their network, educate potential clients, and convert interest into action. This guide outlines the best ways to use Empiraa-branded social assets and content strategies to attract new buyers and increase your influence.

Core Principles for Social Selling

  • Be Authentic

    Share real experiences, results, and client outcomes. Use your voice and tone to make posts feel natural.

  • Be Consistent

    Post regularly — aim for 2–3 times per week across LinkedIn, Instagram, and Facebook.

  • Focus on the Buyer’s Problem

    Don’t sell Empiraa. Sell the solution to strategy chaos, wasted time, and lost revenue.

  • Use Clear CTAs

    Always include a simple action step — e.g., “Book a call,” “DM me to learn more,” or “Check out the platform.”


Types of Social Assets to Use

Empiraa provides a variety of ready-to-use and customizable social assets. Here’s how to use them:

  • Static Images

    Use on LinkedIn and Instagram to highlight value props, customer wins, or tier benefits.

  • Testimonial Graphics

    Ideal for trust-building posts. Pair with a short story or outcome.

  • Video Snippets

    Great for stories, reels, or engagement posts. Keep under 60 seconds.

  • Promotional Offers

    Share limited-time offers (like the 14-day free trial or onboarding bonus) with urgency.

  • Carousel Posts

    Share “How it Works” visuals or framework examples (OKRs, EOS, etc.) to drive education.


Best Practices by Platform

LinkedIn

  • Target B2B buyers and consultants

  • Use a mix of value posts, case studies, and personal insights

  • Always reply to comments and DMs quickly

Instagram

  • Focus on visuals and quick wins

  • Use reels to explain benefits of using Empiraa in 15–30 seconds

  • Use hashtags like #SmallBizStrategy, #ScaleWithEmpiraa

Facebook

  • Great for group conversations and targeted local promotion

  • Post inside local business groups or industry-specific pages

  • Share user-friendly wins and educational videos


CTA Examples That Work

“DM me if you want a better way to get your team executing the plan.”

“Want to see how I use Empiraa with clients? Let’s jump on a call.”

“Free trial, free onboarding, and less admin. Hit me up if you want in.”


Building Trust Over Time

  • Document your own journey with Empiraa and share milestones.

  • Celebrate client progress and outcomes — even small wins matter.

  • Offer insights, not just pitches — become a valuable voice in your niche.

Need Help?

Join our weekly ESA webinar to get all your questions answered. Every Monday 6.30pm EST. Watch Here >

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